I'm glad you asked - that man at the back.

Unfortunately, before we started learning about what search engines like to see and how to get high rankings, we decided that, because we aren't traditional jewellers, we didn't want a traditional name. 'Fat Cow' seemed to blend in with our twisted sense of humour and so it developed.

Had we have known about internet marketing when we started, we would have chosen a boring name instead! In a way I'm glad we didn't because I quite like it. It did cross our minds that some people may be offended by the name, so far though, no complaints.