I'm glad you asked - that man at the back.

Unfortunately, before we started learning about what search engines like to see and how to get high rankings, we decided that, because we aren't traditional jewellers, we didn't want a traditional name. 'Fat Cow' seemed to blend in with our twisted sense of humour and so it developed.

Had we have known about internet marketing when we started, we would have chosen a boring name instead! In a way I'm glad we didn't because I quite like it. It did cross our minds that some people may be offended by the name, so far though, no complaints.

We use 'Conflict Free' SI - colour G/H white diamonds as standard (higher quality available on request, but not lower.)

No, although we specialise in making Black Zirconium and Titanium rings, the majority of our ring designs are available in all precious metals, silver, gold, palladium and platinum - with the exception of the tension set diamond ring styles.

We can also work in non precious metals and plastics - stainless steel, copper, cast iron, bronze, acrylic, niobium to name but a few. Really, if we can get it, we can do something with it, so if you have any weird and wonderful ideas, give us a shout.